I'm a baseball fan living in New York City. In between long tirades about the New York Yankees and the national pastime in general, I'm a graphic designer.
Tuesday marked the debut of the Yankees Entertainment and Sports network, the cash cow that George Steinbrenner plans to milk to cover all the eight-figure annual salaries he's accumulated. YES isn't quite all Yankees, all the time. The New Jersey Nets, Columbus Clippers, Staten Island Yankees, and Manchester United soccer team all figure into the programming as well--not to mention the New Jersey Gladiators of the Arena Football League, in case you need your fix. But the Yankees are undoubtedly the star attraction.
YES will televise 130 regular season games and rerun another 20 local broadcasts, also producing a one-hour pregame and a 30-minute postgame show per telecast. The network's other pinstriped programming will include a weekly magazine show, airings of famous games from throughout Yankee history (David Wells' perfect game and the no-hitters of Dave Righetti and Jim Abbott are on tap the first week) and something called
Yankeeography, the network's "signature biography series." Those of you reading this who are not Yankee fans can be excused for gagging at the thought of yet another fawning profile of Derek Jeter; me, I think I'll find something better to do at 7 PM on Friday when it airs.
It all feels more than a little excessive, but then most Steinbrenner productions do. At least until the moment when you realize that, by George, you ARE hungry for a Yanks-Reds preseason game. I reached said moment at approximately 8:12 PM EST on Tuesday night while waiting for my sushi take-out to arrive. And so, with my cable package and rooting interests putting me squarely in the demographic crosshairs, I decided to get a first look at both the team and the channel. It's a tough job, but somebody's got to do it.
From the first glance, the channel appears to be a refreshing upgrade from the Madison Square Garden network, where for the past several years the Yankee coverage has been mired in a sea of dated graphics and tired production. Maybe it's my cable system, but the quality of signal just seems better than its predecessor--volume at the same level as the other channels, lighting looking as if it was supplied by something besides a backup generator, Al Trautwig and Marv Albert legally prohibited from appearing. The graphics are attractive and occasionally elegant (especially the player stat lines), though the game status bug in the upper left corner is a bit clunky. The visual effects are relatively tasteful, and the sound effects accompanying all of this are mercifully muted (and good riddance to--CLANK! CRASH! CLUNK!--Fox as the Yanks' broadcast partner).
The Yanks brought several familiar faces and voices over from MSG and Fox to YES. Play-by-play Michael Kay has moved from radio broadcasts and postgames to the TV booth. He's a bit of a homer, though less gratingly so than his former partner, John "Theeeeeeeeeee Yankees Win! " Sterling, and for all his faults he's probably closest to the team's pulse than any of the other announcers. Ken Singleton, who did smooth and subdued play-by-play on MSG, moves into a role as a game analyst. The excellent Jim Kaat and not-so-excellent Bobby Murcer will also serve as analysts, with Murcer also working the pre- and post-games. Freshly-retired Paul O'Neill is slated to work a small handful of pre-/post-games, hopefully without smashing any helmets or water coolers. Former CNN/SI anchor Fred Hickman will be the studio host as he searches for a middle ground somewhere between the extremes of the undead Bill Daughtry and the back-from-the-dead Marv Albert. Fox know-it-all Tim McCarver is gone, a welcome departure from where I sit. Only the presense of Suzyn Waldman as pre-/post-game reporter and occasional play-by-play is cause for worry--her voice can cut through tin, and the camera doth not flatter her, either.
I watched about four innings of the debut broadcast. Kay and Kaat did a solid job and seemed to establish a rapport when Kay asked Kaat about his famous slide-step move to hold runners on first. Befitting their experience around this team, the duo exhibited a strong familiarity with the Yankee roster well beyond the regulars, touching on several of the battles for spots on the Yankee bench (which I'll discuss more in the coming days).
I tuned in around the time that most of the Yank regulars were taking their last at bat, and so got a glimpse of new faces like Jason Giambi, Robin Ventura and John Vander Wal, as well as youngsters like Drew Henson, Eric Almonte, and Juan Rivera. The big news in tonight's game was David Wells' performance, five strong innings with all of his pitches working, as he struck out 4 and walked none. Boomer is indeed slimmed down, and with his strong spring, he's squarely in the starting rotation, leaving the fates of Orlando Hernandez and Sterling Hitchcock still to be determined. "I'm ready. I'm throwing everything right where I want to throw it," Wells told Waldman in a postgame interview. Derek Jeter was the offensive star, with a homer among his three or four hits from the leadoff spot. Only the team's fielding looked suspect; Wells apparently dropped a throw at first base before I tuned in, second baseman Alfonso Soriano threw one past Giambi at first base (though Jorge Posada nailed the runner at second), and outfielder Vander Wal misplayed a fly ball into a double. But for the most part, the Yanks looked ready to go, right down to Mariano Rivera closing out the ninth inning and striking out the last batter. It don't mean a thing, but it's sure nice to look at again.
Even if YES weren't any good, I'd probably find myself watching it over 100 times in the coming season--a championship-caliber ballclub will do that. It's too early to say whether the new network itself is of the same caliber, but it definitely looks a damn sight better than what came before.