Shit makes great fertilizer, but it takes a farmer to turn it into a meal. With that thought in mind, we present Suck, an experiment in provocation, mordant deconstructionism, and buzz-saw journalism. Cathode-addled netsurfers flock to shallow waters—Suck is the dirty syringe, hidden in the sand. You wanted feedback? Cover your ears and watch your back … it wants you too. But Suck is more than a media prank. Much more. At Suck, we abide by the principle which dictates that somebody will always position himself or herself to systematically harvest anything of value in this world for the sake of money, power and/or ego-fulfillment. We aim to be that somebody.Its first column, about the Courtney Love Murder Conspiracy Theory captured the thrill of the Web's capacity for breaking news:
The short, haiku-like lines centered on the page made for an easy read. The cleanliness of the design ensured quick load times in an age when a palpable tension existed between the content providers who pushed bandwith-hogging bells and whistles and the readers who connected to that content via turtle-like 28K or 56K dial-up modems. But even more revolutionary and influential was the style of hyperlinking to make references that were often obscure. As this lengthy history of Suck.com at Keepgoing.org recounts:There's something exciting about
the breaking of news on the Web
that can make an otherwise
bullshit-quality story smell
sweeter than Glade
Potpourri-in-a-Spray. Whether
it's two zillion critiques of a
handicapped Time cover feature
or early scene reports
following an aging hippie's
demise, I tend to find myself
lapping it right up, like a
thirsty dog at an open toilet.
In the absence of HotWired strictures, they turned "tertiary links" into signature stylistic components. "It’s important to understand that up until then, to the best of my knowledge, people had just used hyperlinks in a strictly informational sense, simply as online footnotes," says Mark Dery, author of Escape Velocity. "With Suck, you wouldn’t get the joke until you punched through on the link. Then you found out that it set the keyword to which this new source was linked in an ironic light." Writing for Suck, Steadman and Anuff were free to link "suffocating infants" to Dave Winer’s column, or "wet dream" or "negative energy". "Whereas every other Web site conceived hypertext as a way of augmenting the reading experience," wrote Steven Johnson in Interface Culture, "Suck saw it as an opportunity to withhold information, to keep the reader at bay."Similarly revolutionary was Suck's commitment to daily content, its use of pseudonyms (Steadman was Webster, Anuff the Duke of URL) and its underdog viewpoint of the still-nascent dot-com industry.
While the trade magazines flattered executives with softball portraits and blind utopianism, Suck spoke to the grunts on the front lines, those like Steadman and Anuff, who saw the mistakes being made at the top but lacked the power to do anything about it. It was snarky and sarcastic about topics that were too square to be snarky and sarcastic about anywhere else. For the ground-level tech drone stuck at a computer, it provided the perfect daily respite. It was quickly located, easily digestible, and if you could suppress your laughter, it looked just like working.In essence, Suck was the first important blog, as Mena Trott, co-founder of the company which makes the Movable Type blogware, recounts:
"It’s everything that blogs are right now: the chronology, frequently updated, simple, easy to read, linking playing a huge role in playing the story. This is what exposed us to what had the potential to become what we’re doing today. It was hugely influential in the format. I don’t think you can even talk about weblogs now without talking about that. I think that was the big exposure for so many people. That played a great deal in what we did."The site took off and was soon sold -- to Wired; the irony was that its founder and publisher, a regular reader of the site, didn't even realize it was being produced right under his nose by a pair of employees in their (cough) after-hours. Soon, staff was added, including Heather Havrilesky (a.k.a Polly Esther), Ana Marie Cox (Ann O'Tate), and illustrator Terry Colon, who gave Suck 2.0 (as it was called) its distinctive visual identity.
Suck was the envy of our website and everyone else's, its hipness and street cred unrivaled, its slogans ("A fish, a barrel, and a smoking gun." "Now more than ever.") legendary. It was, as Keepgoing claims, the First Great Website.Never before in history have
nerds, as a class, become
economically viable. It was
never worthwhile to exploit
astronomers. But computer
programmers can actually
make something people want,
something people will pay for.
And they over-focus anyway!
Convince them that The Product
is somehow important to their
lives, more important than their
lives, and hang a turd from a
stick and call it a carrot.
Labels: non-baseball
June 2001 July 2001 August 2001 September 2001 October 2001 November 2001 December 2001 January 2002 February 2002 March 2002 April 2002 May 2002 June 2002 July 2002 August 2002 September 2002 October 2002 November 2002 December 2002 January 2003 February 2003 March 2003 April 2003 May 2003 June 2003 July 2003 August 2003 September 2003 October 2003 November 2003 December 2003 January 2004 February 2004 March 2004 April 2004 May 2004 June 2004 July 2004 August 2004 September 2004 October 2004 November 2004 December 2004 January 2005 February 2005 March 2005 April 2005 May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 December 2005 January 2006 February 2006 March 2006 April 2006 May 2006 June 2006 July 2006 August 2006 September 2006 October 2006 November 2006 December 2006 January 2007 February 2007 March 2007 April 2007 May 2007 June 2007 July 2007 August 2007 September 2007 October 2007 November 2007 December 2007 January 2008 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008 August 2008 September 2008 October 2008 November 2008 December 2008 January 2009 February 2009 March 2009 April 2009 May 2009 June 2009 July 2009 August 2009 September 2009 October 2009 November 2009 December 2009 January 2010 February 2010 March 2010 April 2010 May 2010
Subscribe to Posts [Atom]